Woh! is all I can say about this LED strips. The ultra bright white lights can be seen from quite a distance. ( You have to see it to believe! Its not for anyone who wants to stay unnoticed or doesn't want attention) The best thing about this light is, it is projected to the front which makes it so visible. ( not like how any other LED Strip out there in the market, which has an angle where it projects the light) The best part of it, is no matter how the strip is flipped, the lights still shines towards the front. I have tried some cheap LED strips from other brands, this is the best light intensity and brightness quality that is in the market right now. The brightness quality and the design is just brilliant. ( BE CAREFUL on the area where the connection of the wiring starts, it can easily break if you bend it there. This is the vulnerable part of ALL LED strips. This one is just pricey to break and go to waste ) The light strip is so flexible and also cuttable. I wish they can come out with a design that would also enclose that part where the wiring connection starts in silicone, altogether with the LED strip which can protect it from breaking when it is bent.